Dr. Salma Akter

International Academic Reviewer:  

1. Asia Pacific Journal of Marketing and Logistics (Emerald Publishing) From October 2020.  
2. Asia-Pacific Journal of Management Research and Innovation (SAGE) From January 2021.
3. International Journal of Consumer Studies (SCOPUS) from December 2020.
4. British Food Journal (Emerald) 
5. Journal of Islamic Marketing (Emerald).  

Publons ID Link: ( Journal Review) 

https://publons.com/researcher/4019789/dr-salma-akter/

University Teaching (Lecturer to Assistant Professor): 

East-West University, Assistant Professor. September 2018 - Present. 
East-West University, Research and Extension Committee Member (since 2019)
North-South University, Assistant Professor (Part-time MBA) 2018.
London Churchill College, Senior Lecturer, 2014-2018 ( Under-Graduate Programme, University of Bedfordshire affiliated Institute, UK.)
London East Bank College, Lecturer, 2010- June 2011 (Under-Graduate Programme, University of Sunderland affiliated Institute, UK.)
East-West University, Senior Lecturer, (September 2011- September 2012).
Dhaka University, Lecturer, Department of Tourism and Hospitality Management. Lecturer (2009-2010)
United International University (UIU) BBA Department. Lecturer (2006). 

7 years of Teaching and Assessment Experience in the UK Higher Education Sector in a completely Multi-Cultural Environment. 

RESEARCH EXPERIENCE:    

1. Attended research seminars and workshops in Research Methodology and Design (Ph.D. 2013-2017)    
2. Attended training workshop in SPSS for Business Researcher    
3. Workshop on how to publish in ABS Journals (Ph.D. Workshop)    
4. Worked with Ph.D. Supervisor (Dr. Lawrence Akwetey) in his project.  

Received Extensive Training through attending different Research Seminars in the following areas (Ph.D. Period 2013-2017);    

1. Academic and Research Ethics,    
2. Questionnaire Development    
3. Triangulation Techniques (Both Data & Methodology)    
4. Research Proposal Writing     
5. Academic Writing and Critical Analysis    
6. Research Philosophy and Approach    
7. Formal Assessment in Higher Education Sector

Journal Publication:

15) Akter, S., Shetu, J. F., & Mahbub, F. B. (2024). Impact of Ukraine-Russia war on online business in Bangladesh: A case study on Book-O-Pedia. Kardan Journal of Economics and Management Sciences, 7 (1), 25-42. DOI: 10.31841/KJEMS.2024.156 (Publisher; Kardan University). 

14) Akter, S., Ashrafi, T., and Mim, T. A., (2024) The Relationship Between Geopolitical Tensions and Global Trade: An Analysis of the Effect of Russia-Ukraine Conflict on the Bangladeshi Brand Casio Metal. Malaysian Journal of Business and Economics (MJBE). 11(1)  https://doi.org/10.51200/mjbe.v11i1.4928

13) Akter, S. Chowdhury, Z. H. and Ashrafi, T. (2024) Factors Influencing Users’ to Adapt Shariah Mobile Financial Services in an Emerging Economy: A Case Study on Bangladesh. Int. J. of Islamic Marketing and Branding, 6(2) (Accepted) Inderscience Publisher.

12) Akter, S. Talukder, M. A. F., and Ashrafi, T. (2024) Investigating the Key Drivers of Bangladeshi Individuals Pursuing Medical Care Abroad. BUFT Journal of Business & Economics (BJBE). Volume 5. (Accepted)

11) Niloy, A. C., Akter, S., Sultana N., Sultana, J., and Rahman I. U., (2023) Is Chatgpt a menace for creative writing ability? An experiment. Journal of Computer Assisted Learning (Q1). SCOPUS Indexed. Wiley UK. https://doi.org/10.1111/jcal.12929

10) Akter, S., Khatoon, A. and Esha, B. H. (2024) Impact of Social Media Viral Marketing on Consumer Purchase Behaviour: A Case Study on Facebook in an Emerging Economy. Bangladesh Journal of MIS (BJMIS). Dhaka University. (Accepted)

9) Niloy, A. C. Bari, M. A. Sultana, J. Chowdhury, R.  Raisa, F. M. Islam, A. Mahmud, S. Jahan, I. Sarkar, M. Akter, S. Nishat, N. Afroz, M. Sen, A. Islam,T.  Tareq, M. H. and Hossen, M. A. (2024) Why do students use ChatGPT? Answering through a triangulation approach. Computers and Education: Artificial Intelligence. Volume 6, 100208, ELSEVIER.  SCOPUS (Q1) https://doi.org/10.1016/j.caeai.2024.100208

8) Akter, S., Kabir, M. T., and Popy, N. N. (2023) Adaptation of Telemedicine during the COVID-19: Evaluating Perceived Quality and Acceptance. BUFT Journal of Business & Economics (BJBE). Volume 4, pp 187-208 DOI: https://doi.org/10.58481/BJBE2312

7) Hossain, N.  Kabir, I., and Akter, S. (2023) Rivalry between traditional market and social commerce market and brief study of consumer tendency: An empirical evidence.  Romanian Journal of Economics. 56 (1), pp. 63-86. ISSN-L 1220-5567.

6) Akter, S., Ashrafi, T., and Waligo, V. (2021), Changes in Consumer Purchasing Behavior Due to COVID- 19 Pandemic. Journal of Marketing and Consumer Research. ISSN 2422-8451. Vol. 77. Pages 34-46. DOI: 10.7176/JMCR/77-04

5) Akter, S. (2018) Review of Consumer Behaviour and Purchase Decision Making Influential Factors of Buying Organic Foods. Journal of Contemporary Development and Management Studies.  Vol. 5, Issue 2 pp 145-154. UK.

4) Akter, S. (2017) The Role of Children in The Family Buying Process: A Comparative Analysis between The British Bangladeshi and Bangladeshi Families. School of Management, Cardiff Metropolitan University. Published Ph.D. Thesis. (Total Page No. 584) https://doi.org/10.25401/cardiffmet.20267958.v1

3) Azad, M. and Akter, S. (2009) Spiritual Tourism Development in Bangladesh: An Overview. Journal of Business Studies. Faculty of Business Studies. Dhaka University. Vol.30, No. 1.

2) Hossain, M. and Akter, S. (2007) Tourism Industry in Bangladesh: The present scenario and prospects. Asian Studies. Department of Government and Politics, Jahangirnagar University. Savar, Dhaka.

1) Akter, S. (2007) E-Commerce in Bangladesh Preparation and Prospect. IBS Journal. Rajshahi University. ISSN 1561-798X.

Conferences:

8) Rahaman, A. and Akter. S. (2024)  A Study of the Effects of Artificial Intelligence on Employment Trends in South Asia: A Case Analysis. Paper presented at 2^ND RESILNAT-3C conference, Romanian Institute of National Economy, Romania, 13-14 June.

7) Akter, S. Sizan, T. R. and Ashrafi, T. (June 2024) Exploring the Potential of Wind Power for a Sustainable Future in Bangladesh: A Journey towards Green Energy.? The International Conference of Romanian Academy, Institute of National Economy. The International Conference "Resilience and Competitiveness of the National Economies - Under the Sign of Creativity, Crisis and Conflicts" RESILNAT-3C. Bucharest, ROMANIA.

6) Akter, S. and Rahaman, A. (2023) Mastering Cloud Kitchen Dynamics: Pizza.us Basabo's Path to Prominence.  3rd Pritam Singh Memorial (PRISM) Conference on Reimagining the Future of Business. BIMTECH. DOI: 10.17492/jpi.bimtech.231102. Noida, India.

5) Shetu, J. F. Akter, S. and Mahbub, F. B. (November 2023) Staying Afloat in F-commerce Platform in an Emerging Economy: A Case Study on Fashion Tunnel. 3rd Pritam Singh Memorial (PRISM) Conference on Reimagining the Future of Business. The Challenges of Leadership, Digitalization, and Sustainability. E-ISBN: 978-81-935730-8-2. BIMTECH DOI: 10.17492/jpi.bimtech.231102. Noida, India.

4) Alam, S. and Akter, S. (2022) (2023) Family business and longevity: Does Singara house survive its long sixty years journey through family succession? International Conference of Marketing on Consumer Experience in Digital Era – 2023. Indian Institute of Management Bodh Gaya, Amritsar. India.

3) Alam, S. and Akter, S. (2022) “Planning for Future Expansion or Maintaining the status quo: the 22-year Odyssey of Spondon diagnostic”, 3rd International Conference on “(ICRIEMSD-2022) India The Role of Innovation, Entrepreneurship, and Management for Sustainable Development School of Management, OP Jindal University, Raigarh, Chhattisgarh, India

2) Akter, S. and Alam, S. (2022) “United IT Solutions ltd.: How to revive business in the new business challenges?”, 2nd PRITAM SINGH MEMORIAL (PRISM) Conference Indian Institute of Management, Nagpur, India (IIMN) (2022).

1) Akter, S. M., Haque, and Akwetey, L. (2016), Factors Affecting the Critical Understanding of the Strategies which Children Use to Motivate their Parents in the Family Buying Process: Case of British Bangladeshi Children in the UK. World Academy of Science & Technology (WASET) International Conference (UK).

Consumer Behaviour, Artificial Intelligence, Family Buying Decision, F-commerce, International Business, e-Commerce, Case Study.